Some decisions to flag or remove posts have been either more contentious or simply erroneous, particularly since the platforms began to rely increasingly on artificial-intelligence (AI) systems to moderate content during the covid-19 pandemic. Newly mainstream, the idea that “it’s the business model” forms the core of a reform proposal out of Stanford University that was recently detailed by Francis Fukuyama in these pages.įukuyama’s article synthesizes the emergent consensus about the challenges of content governance for social-media platforms: These commentators are late to a party originally thrown by activists and academics, but are welcome nonetheless. In the three years since the hearing, policy makers and tech-insiders-turned-critics have come to a rough consensus that the collateral damage big-tech companies have inflicted is intrinsically linked to their business model. In this single-minded pursuit, Facebook and other tech giants have run roughshod over competitors, communities, and democracy itself. Instead, he pointed to the north star guiding his company onward to ever-increasing profits. The Facebook founder likely thought that he was stating an uncontroversial fact. Yet the truly telling part of this exchange was Zuckerberg’s flippant response. Senate, a question from then-Senator Orrin Hatch stood out for its simplicity: “How do you sustain a business model in which users don’t pay for your service?”Īt the time, the commentariat mocked Hatch’s question as a sign of ignorance about today’s digitized world. During Mark Zuckerberg’s April 2018 inaugural appearance before the U.S.
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